Puerto Rico will take centre stage at the International Tourism Fair in 2027 as Partner Country, as announced today at the country’s stand by Daniel Martínez, Executive Vice President of IFEMA MADRID, and Jennifer González Colón, Governor of Puerto Rico. The announcement was also attended by Willianette Robles Cancel, Executive Director of the Puerto Rico Tourism Company (CTPR), and Jorge L. Pérez, Chief Executive Officer of Discover Puerto Rico, together with Arancha Priede, IFEMA MADRID’s Managing Director of Trade Fair and Congress Business, and María Valcarce, Director of FITUR.

FITUR TechY brings together business leaders, official representatives and international experts to analyze how AI, sustainability and digital governance are shaping the future of tourism. The event also introduced ITH Lab, an active space designed for hands on interaction with cutting edge innovation developed by leading companies