EIBTM (www.eibtm.com) will be held at the Fira Gran Via, in Barcelona (November 30 to December 2, 2010). The impact on the city is significant, as last year, the event attracted over 14,000 people. This year these numbers are expected to increase even further. These visitors stay at hotels, eat at restaurants, visit cultural sites, shop in the city, and often add an extension to their stay either before or after the event.
The annual EIBTM Industry Trends and Market Share Report was launched today (Tuesday 1 December) at EIBTM in Barcelona. The report compiled by Rob Davidson, Senior Lecturer in Business Travel and Tourism at The University of Westminster in London and EIBTM Industry Analyst identifies the key trends for the meeting and incentives markets over the past 12 months.
Abu Dhabi’s participation in the European Incentive and Business Travel Meetings (EIBTM has been a resounding success in promoting Abu Dhabi in a way that tallies with its regional and international importance.