Dida Travel News
Top UK university teams win Dida’s ‘Future of Travel Innovation’ Challenge at the Shangri-La, London
12 November 2025
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Dida, a global AI-first travel technology group, has announced the winners of its inaugural Future of Travel Innovation Challenge, held at the iconic Shangri-La Hotel in The Shard, London in partnership with Headstart Global. The competition brought together the brightest student innovators from leading UK universities to reimagine the future of global travel through technology, creativity, and sustainability. The nine finalist teams pitched their groundbreaking ideas live to a panel of judges from Dida’s global executive leadership and innovation partners.