New collaborations with leading travel partners will focus on attracting visitors from Europe, Saudi Arabia, India, and beyond, while enhancing Abu Dhabi’s appeal as a year-round destination. DCT Abu Dhabi receives accolade for sustainable effort during Arabian Travel Market, demonstrating measures taken throughout the Experience Abu Dhabi stand to reduce environmental impact and support for the UAE’s net zero commitment

DCT Abu Dhabi and Informa extend partnership which saw the region’s biggest pop culture event relocate to the emirate in 2022. The 13th edition, held from 18-20 April 2025, attracted more than 38,000 fans over three days to Abu Dhabi’s ADNEC Centre, driving increased visitor growth to the emirate

Introduction of face recognition technology will enhance guest experience and support public safety regulations. Agreement signed with Federal Authority for Identity, Citizenship, Customs & Port Security to pilot first government-led initiative of its kind in Abu Dhabi

Abu Dhabi welcomed 1.4 million hotel guests between January and March 2025. The emirate’s worldwide appeal contributed to AED 2.3 billion in hotel revenues in Q1 2025. Abu Dhabi hotels witnessed 18% revenue surge in Q1 2025, with +25% RevPAR