Seasoned travel industry executives are perhaps understandably wary of any easy answers or quick fixes, as experience will have shown them not to be true. Could the current debate around ‘one-stop-shops’ however be the exception? We work in an industry defined by fragmentation, where loyalty programs and membership organizations often juggle multiple vendors, disjointed systems, and inconsistent user experiences. This means thatthe idea of a “one-stop shop” isn’t just appealing, it’s rapidly becoming a necessity.

Custom Travel Solutions (CTS), the software-as-a-service private-label platform for closed-user groups such as membership organizations & loyalty programs to sell travel,  is seeing significant international growth, with 63% of its transactions now taking place outside of the United States. This marks a substantial increase from 40% last year and reflects the growing global appetite for travel subscription models. Germany has emerged as the top market for CTS transactions outside the US, contributing 27% of total international activity. It is followed by Italy, which accounts for 7%, and Switzerland at 5%. Meanwhile, the US continues holding a 37% share of total transactions in 2024.

Wizz Air – one of Europe’s top ten biggest airlines – have announced an ‘all-you-can-fly’ subscription service for just €599 per year. “Whilst they really do mean ‘unlimited’ clearly there are terms and conditions and I’d flag that you have to reserve your ticket 72 hours before as a minimum” points out Mike Putman from Custom Travel Solutions (CTS). This development follows Wizz Air trialing a limited subscription service last year on certain routes.