Cruise News Page 7
Windstar Cruises Selects IDeaS to Advance Demand Forecasting and Pricing Strategy
IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software, is expanding its RMS solution for the cruise industry by working with Miami-based Windstar Cruises, renowned for its intimate ships and yacht-like experiences, to modernize revenue strategy and accelerate growth. With a growing fleet and a wide range of stateroom categories and onboard experiences—from sailing yachts to all-suite yachts—Windstar’s team needs a more precise, scalable way to anticipate demand and calibrate pricing across its portfolio. For Windstar, the collaboration reflects and expands the company’s continued commitment to innovation, including investments in its fleet, renovations, guest experience, and operational improvement initiatives.
Virgin Voyages’ Brilliant Lady arrives in Los Angeles ahead of inaugural US West Coast season
Virgin Voyages has marked the arrival of Brilliant Lady into Los Angeles, ahead of the launch of its first-ever West Coast programme. The 16-night repositioning sailing from Miami, via the Panama Canal, saw the ship call at destinations including Colombia, Costa Rica, Guatemala and Cabo San Lucas before arriving on the West Coast. The deployment makes Brilliant Lady the line’s first ship to homeport in Los Angeles.
VidantaWorld Voyages Introduces ELEGANT: A Luxury Ultra Yacht Experience
VidantaWorld Voyages today announced the debut of ELEGANT, a luxurious ultra-yacht designed to deliver a more immersive, unhurried way to experience the Mediterranean - pairing extended time in iconic destinations with the space, elegance, and service standards of a world-class luxury resort.
Oceania Cruises® Announces the Reinspiration of Oceania Marina™
Oceania Cruises®, the world’s leading culinary- and destination-focused luxury cruise line, today announced plans for a comprehensive reinspiration of its acclaimed ship, Oceania Marina™. Scheduled to enter dry dock in October 2026, Oceania Marina will undergo an extensive transformation. Every stateroom will be thoughtfully redesigned, complemented by considered enhancements across all public spaces, ensuring the ship reflects Oceania Cruises’ signature blend of residential luxury, timeless design and understated elegance.
Holland America Line unveils Caribbean offer
Holland America Line has launched a ‘Fly and Cruise Caribbean’ offer for its 2026/27 season from today (April 7, 2026) to August 31, 2026. The offer comprises: * £600pp air credit * A free one-night pre cruise hotel stay * Free return transfers from the airport, hotel and ship
Virgin Voyages doubles First Mate loot and offers Sailors up to $550 in free drinks
Virgin Voyages has announced a new trade incentive, offering £10 per booking on select European sailings. From now through to May 28, First Mates (agents) will earn £10 per booking, double the standard £5 reward ‘Loot’. The incentive applies to 12 Virgin Voyages cruises onboard Scarlet Lady and Valliant Lady, departing in May and June, 2026.
Scenic and Emerald offer sight-seeing helicopter tour in new trade incentive
Scenic Luxury Cruises & Tours and Emerald Cruises & Tours have launched a new trade incentive, offering travel agents the chance to win a sight-seeing helicopter tour. Running until April 9, 2026, the prize will see one lucky agent awarded a helicopter tour over London, to coincide with the arrival of the 228-guest Scenic Eclipse II into the capital on July 31, 2026. It will be the first time the ultra-luxury Scenic discovery yacht enters UK waters.
Holland America Line launches Anniversary Sale
Holland America Line today (April 2, 2026) opened a month-long Anniversary Sale to mark its 153rd year. Running to April 30, 2026, the sale features up to US$400 onboard credit per stateroom on departures from now to spring 2027, for cruises ranging from four to 69 days. The credit can be used on amenities including speciality dining, beverages, spa services, shore excursions, gift shop purchases and onboard photography.
Virgin Voyages launches spring campaign - with £750 instant savings
Virgin Voyages has unveiled a new sales campaign, offering up to £750 in instant savings and 70% off a second Sailor (guest). Running from April 1 to May 28, 2026, the promotion is available across Virgin Voyages’ full programme of kid-free sailings, including the Caribbean, Mediterranean and North America.
Avora Residences Launches “Continuum,” Introducing a New Private Membership Club at Sea
Avora Residences today announced the launch of Continuum, a private, membership-based concept designed to deliver a global yachting lifestyle without the responsibilities of ownership. Created for a new generation of ultra-high-net-worth travelers, Continuum introduces a new model that blends the intimacy of a private yacht with the consistency and reach of a residential platform at sea.
ROYAL CARIBBEAN GROUP ENHANCES TRAVEL LOYALTY
Today, Royal Caribbean Group and Bank of America announced the upcoming launch of the Royal ONE™ Visa Signature® and Royal ONE Plus™ Visa Signature® credit cards — the industry’s first tri-branded cards that simplify how travelers earn and redeem rewards across the company’s brands: Royal Caribbean, Celebrity Cruises, and Silversea. The Royal ONE cards continue Royal Caribbean Group’s multi‑year journey to reimagine loyalty and unlock more value for guests to maximize their vacation experiences. The cards will be available in the coming weeks.
Oceania Cruises® Announces the Industry’s First Floating Pastry Academy
Oceania Cruises®, the world’s leading culinary- and destination-focused luxury cruise line, today revealed The Floating Pastry Academy, a new multi-year training program for its onboard chefs, and first of its kind for the cruise industry, created in partnership with revered digital training platform, The Butter Book®. Through the new training partnership, more than 200 Oceania Cruises pastry and bakery chefs will complete the three-year program which will mix theory with practical assessments, both online and in person on board its vessels.