Clarion Hotels News
A plan to refresh the Choice Hotels EMEA brand ticks all the boxes
1 March 2023
Focus
An opportunity to refresh the Choice Hotels EMEA branded guest experience, implement clearer differentiation between our brands and best meet the evolving needs of our franchisees and guests has been a great success, we speak to the CEO Jonathan Mills to learn more about this operation.
Choice Hotels brings the Sleep Inn brand to the EMEA region
Choice Hotels EMEA has brought the Sleep Inn brand, already well established in other regions, to EMEA. The design-led lifestyle brand appeals to the growing number of travellers seeking hotels where they can escape the hectic urban environment to relax, recharge and reset.