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Return of Chinese travellers to West: experts see opportunities but also challenges

Return of Chinese travellers to West: experts see opportunities but also challenges

24 June 2024 Press Release Tourism News Organisations & Operators

Earlier this year a surge of Chinese visitors during the Lunar New Year holiday signalled a thaw after the pandemic’s chill.  And this influx is now expected to gain momentum throughout the auspicious Year of the Dragon, fuelled by a predicted near-doubling of outbound Chinese trips in 2024.  Oxford Economics forecasts a return to nearly 80% of pre-pandemic levels, heralding a vibrant revival of China-Europe tourism.