Jens Martin Skibsted is an award-winning designer, entrepreneur, author and design philosopher whose work has helped reshape the conversation around urban mobility, sustainability and the role of design in society. Best known as the founder of Biomega and for his pioneering approach to design-led city bikes, Skibsted has collaborated with leading creative figures including Marc Newson, Ross Lovegrove, Bjarke Ingels and Lars Larsen. His work sits in the collections of major institutions including MoMA, SFMoMA and Designmuseum Danmark, while his wider career spans mobility, consultancy, publishing, global policy forums and design philosophy. As Biomega relaunches in the United States with BER, Skibsted reflects on the ideas behind his work, the future of the e-bike, and why beauty, simplicity and desire may be among the most powerful tools for moving people out of cars.