The Gulf Cooperation Council (GCC) tourism sector is undergoing a transformation fuelled by infrastructure investment and experience-led development, as revealed in the Connecting Travel Insights Report 2025. Powered by Mabrian, the global travel intelligence platform, the report identifies critical growth opportunities for the region—including leveraging air connectivity, refining guest experiences, and tapping into high-potential segments like bleisure and younger travellers.

Ground transportation took center stage at Arabian Travel Market 2025 during a dynamic panel titled ‘Driving Connectivity: The Transformative Role of Ground Transportation in Travel Strategies.’ Held on the Global Stage, the session brought together key leaders driving innovation in mobility across the travel and tourism ecosystem.

Catch all the excitement from Day 3 at Arabian Travel Market 2025 with BTN’s exclusive video interviews. From top industry leaders to innovative travel brands, we’ve captured the conversations that are shaping the future of travel and tourism. Whether you missed the action or want to relive the highlights, our Day 3 coverage brings you the insights, announcements, and moments you won’t want to miss. >>> Watch the interviews now and stay ahead of the travel curve