The hospitality sector in the GCC is experiencing a strong resurgence, with new data compiled by STR on behalf of Arabian Travel Market (ATM) revealing significant growth across the region in 2024. According to the report, aggregated Revenue per Available Room (RevPAR) across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE last year rose by 5.4% compared to 2023, fuelled primarily by an increase in occupancy rates. In 2024, occupancy rates across the GCC reached 69.5%, surpassing the levels observed prior to the pandemic, underscoring the region’s successful efforts to establish itself as a world-class tourism and investment hub.

Key industry trends – including innovation, connectivity and customisation – will be front and centre at the 32nd edition of Arabian Travel Market (ATM), which will take place at Dubai World Trade Centre (DWTC) from 28 April to 1 May 2025. Each year, ATM addresses issues reshaping the international travel landscape, and 2025 will be no exception. In line with its theme, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’, ATM 2025’s extensive conference programme and exhibition will explore how contemporary shifts in technology and traveller behaviour can both contribute to and benefit from enhanced connectivity.

Arabian Travel Market (ATM), the leading international event for the travel and tourism sector, has announced a groundbreaking partnership with the International Congress and Convention Association (ICCA), expanding the business events sector at the 2025 edition of the exhibition.

Arabian Travel Market (ATM) will underscore the pivotal role of connectivity in shaping the future of tourism with the theme: “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity” when it returns to Dubai World Trade Centre from 28 April to 1 May 2025.