Emirates signed eight memoranda of understanding (MoUs) with tourism boards across Asia, Europe and Africa on the opening day of Arabian Travel Market (ATM), in a move aimed at strengthening inbound tourism flows to multiple destinations. The airline inked agreements with tourism authorities from Sharjah, the Philippines, Maldives, Britain, Thailand, Japan, Uganda and Hungary, to drive visitor traffic across its network of more than 140 destinations.

Qatar Airways, the leading five-star airline in the region, marked the opening day of Arabian Travel Market (ATM) Dubai 2025 with a standout showcase that captured the spotlight at the event. The airline’s experience stand centred around cultural resonance, immersive innovation, and the evolving needs of today’s Arab traveller, reinforcing Qatar Airways’ leadership in reshaping the future of digital travel in the region and beyond.