Atm 2025 News
Saudi tourism secures landmark global partnerships at ATM 2025, fueling next wave of tourism growth
Saudi Tourism Authority signed 14 MoUs and facilitated 52 MoUs between Saudi partners and the global tourism sector. Building on the record achievement of welcoming almost 116 million visitors in 2024, Saudi showcased its diverse summer season, reinforcing its position as the world’s fastest-growing tourism destination. Dynamic “Saudi Land” pavilion captured global attention, highlighting unique destinations, rich cultural experiences, and upcoming global events such as the Esports World Cup.
Emirates caps record-breaking ATM, welcoming over 27,000 visitors
Emirates has capped off its busiest ever presence at the Arabian Travel Market, forging and deepening nearly 40 partnerships spanning tourism organisations, technology partners, cruise line companies, airlines and rail operators, among others. Across the event’s four-day run, the airline’s stand was buzzing, welcoming over 27,000 visitors to experience Emirates’ full suite of products across its three aircraft types, including its latest-generation A350 Business Class seats and Premium Economy alongside the signature Onboard Lounge and Shower Spa, as well as its sustainability and accessible travel initiatives.
Emirates and American Express Middle East Sign MOU
Emirates and American Express Middle East (AEME) have signed a Memorandum of Understanding (MOU) at Arabian Travel Market (ATM) that intends to expand their collaboration to explore new offerings for Small and Medium Enterprises (SMEs) in select countries across the Middle East and North Africa. Together, Emirates and American Express Middle East will explore ways to reach and engage with Small and Medium-Sized Enterprises (SMEs) through differentiated offers and value driven initiatives. This may include payments solutions tailored to SMEs, the extension of potential incentives provided by Emirates to American Express Middle East Card Members participating in the Emirates Business Rewards program, among other benefits.
Emirates and MSC Cruises extend long-term partnership
Emirates and MSC Cruises have extended their long-term strategic partnership aimed at enhancing the air-sea traveller experience, supporting Dubai’s cruise ambitions to become a major cruise hub, and exploring future opportunities for joint growth across the airline’s extensive network. Announced at the Arabian Travel Market (ATM) in Dubai, the partnership builds on a decade long year relationship and will leverage the strengths of the airline and MSC Cruises to enhance the guest experience and support the growth of Dubai’s cruise tourism eco-system.
Mohammed bin Rashid visited Arabian Travel Market 2025
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, toured the Arabian Travel Market (ATM) 2025, which concluded yesterday at the Dubai World Trade Centre.
