This year at ITB Berlin, one of Africa’s most fascinating and under-explored destinations is stepping boldly into the global travel spotlight: Angola. Long overshadowed by its better-known counterparts, Angola is beginning to captivate the imaginations of travel designers, adventure seekers and cultural explorers alike — and the buzz at the Angola Tourism stand at ITB is palpable. At a glance, Angola’s presence at the show feels like a breath of fresh air: bright colours, warm smiles, and stories of a landscape that defies easy categorisation. Here, wanderlust isn’t just about ticking marquee cities off a list; it’s about discovering a country where raw natural beauty intersects with vibrant local cultures and an intriguing, layered history.

Alongside agriculture, industry, and renewable energy, tourism is increasingly coming into focus as a significant growth driver. As the Official Host Country of ITB Berlin 2026, Angola aims to promote sustainable growth, employment, and regional development.