Singapore Airlines has launched its new cabin products, which will be rolled out on its Boeing 737-8 fleet in the coming weeks.
This aim is to elevate the narrowbody aircraft fleet to a level similar to the widebody aircraft, offering a consistent and premium travel journey across the entire Singapore Airlines network.
All of the 737-8 aircraft will have 154 seats in two classes, ten in Business Class and 144 in economy Class, with new cabin products featuring bespoke elements that have been designed especially for the customer.
The lie-flat business seats have been designed by London-based Factorydesign, and manufactured for Singapore Airlines by Thompson Aero Seating.
The economy cabin will feature the latest generation sleek and slim-line seats, which have been built by Collins Aerospace.
The 737-8 cabin has been designed with a special focus on ergonomics, helping to ensure that everything is within easy reach for customers.
Singapore Airlines has invested around S$230 million on the development, design, and installation of the new industry-leading cabin products, which elevate the standard for short- and medium-haul travel on board narrowbody aircraft.
Lee Lik Hsin, executive vice president commercial, Singapore Airlines, said: “This is the culmination of three years of innovation and hard work, involving extensive customer research and close partnerships with designers and suppliers.
“As a result, we can now offer customers a premium travel experience across our entire full-service network, no matter how long or short their journey.”