Qatar Airways, Qatar Tourism and Katara Hospitality hosted over 150 trade and media guests at the Savoy Hotel, London, earlier this month.
Guests were welcomed with traditional Arabic coffee and dates, and throughout the evening, enjoyed live entertainment from a traditional oud player and musician, Sonna Rele, as well as calligraphy, henna and live portrait artists.
An exclusive prize giveaway saw guests from Trailfinders, Travel Gossip and the Wall Street Journal take home three trips to Qatar, courtesy of Qatar Tourism, the Ritz-Carlton Doha, Banyan Tree and W Doha.
Special guest, former professional football player, David Ginola, was welcomed on stage to congratulate the prize winners.
Take a look at a series of shots from the event above of find out more about the new tourism strategy from Qatar here.