British staycation options have been demonstrated to the culture secretary on a visit to Butlin’s.

Oliver Dowden, secretary of state for digital, culture, media and sport, visited Butlin’s Bognor Regis to see first-hand how domestic tourism is booming despite Covid-19 restrictions still being in place.

Dowden met with holidaymakers and staff – including the famous Red Coats - as he was given a tour by managing director, Jon Hendry-Pickup.

Butlin’s has introduced a range of measures to keep guests safe whilst still providing the renowned experience that has captivated generations of guests.

Butlin’s Bognor Regis generates £90 million sales per year with 350,000 guests and day visitors, and 1,300 team members – the biggest single employer in the area.

Over the past two years, Butlin’s has invested almost £50 million in its Bognor Regis site to maintain and enhance its famous guest experience to ensure it remains a Great British success story.