The Vietnam National Administration of Tourism has officially launched its first international office, in London.

The move was announced during a ceremony at the Foreign & Commonwealth Office – with a series of shots from the event above.

More than 250 dignitaries attended the evening hosted by Le Quang Tung, deputy minister of the Vietnam ministry of culture, sports and tourism, and Kate White, director of Asia Pacific at the Foreign & Commonwealth Office.

Among the honoured guests were the Vietnam ambassador to the UK, Tran Ngoc An, the chairman of the Vietnam Tourism Advisory Board, tour operators, wider travel trade and consumer media.

The Vietnam Tourism Board has chosen London as the location for its first overseas representative office in a move to bring the country’s tourism assets even closer to UK travellers, assist with trip inspiration and encourage more UK travellers to visit.

Over 315,000 British visitors chose to visit Vietnam last year, up nearly six per cent from the previous year.

Travellers to Vietnam can enjoy the country’s incredible food, scenery, heritage and culture, as well as the enormous warmth of local residents.

Tran Trong Kien, chairman of Vietnam Tourism Advisory Board, said: “Our goal and ambition is to see 500,000 visitors from the UK visit Vietnam by 2022.

“With the incredible support and help of the travel trade and media, we believe we can achieve this target.

“This year has started very well with an eight per cent increase in visitor arrivals from the UK in January, and we have taken proactive measures to ensure the Covid-19 is beaten quickly.

“This is the start of an important period for Vietnam with the launch of the first Formula 1 Grand Prix in Hanoi in April, new five star hotels opening in Phy Yen, Hoi An, Hanoi and Ho Chi Minh City as well as new ways to travel such as; the Victoria Mekong Ship and Anantara luxury train, there has never been a more exciting time to visit Vietnam.”

The Vietnam Tourism Board recently launched the brand campaign, VietnamNOW, to celebrate and showcase the country’s impressive tourism offerings.

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Vietnam was highly lauded at the recent World Travel Awards World Travel Awards, taking titles including World’s Leading Heritage Destination, Asia’s Leading Culinary Destination and Asia’s Leading Cultural City Destination.