Aer Lingus has revealed its new look uniform which will be worn by over 4,000 cabin and ground crew around the world from February.
Created by Irish fashion designer, Louise Kennedy, the new look reflects Aer Lingus’ status as a modern international airline with a proud Irish heritage and is the final stage in the airline’s brand refresh.
Guests flying with Aer Lingus in the coming months can expect to still see iconic green, now a new ‘Kenmare Green’, as well as a greater inclusion of navy, entitled ‘Midnight’, throughout.
In all, 25 garments have been designed giving crew and ground staff a greater variety of styles from which to choose.
Notable changes to the uniform include the addition of trouser and dress options, new jacket and coat designs for male crew, and easy-care shirts and blouses for the convenience of all crew.
The new look uniform is the culmination of a two-year project between Aer Lingus and Louise Kennedy involving extensive staff engagement as well as external research in Dublin, London, New York and Paris.
Speaking at the announcement, Aer Lingus chief executive, Sean Doyle said: “Our guests’ main engagement with our brand is with our 4,000-strong workforce of ground staff and cabin crew, therefore our uniform is an embodiment of who we are as an airline.
“As with our logo and livery, our new uniform needs to reflect the modern, international airline that Aer Lingus is today; while also ensuring that our unique identity is retained and our values as an airline are reflected.
“Louise Kennedy has achieved that in the uniform that we are unveiling today, and it is the final step in a process that has seen over 500 points rebranded over the last 12 months.”