This agreement signals a new era for global tourism, officially confirming the relocation of WTTC’s headquarters to Madrid and establishing the city as the world capital for tourism governance.

Tours focused on culture, history and heritage continue to be the leading experiences sought by people booking trips to Spain, according to experts participating today in FITUR Experience, the new section of the International Tourism Trade Fair organised in collaboration with Viator, a Tripadvisor company. The event highlighted the growing importance of experiential tourism in Spain. Speakers also noted that among the fastest-growing experiences are outdoor activities, nightlife, shopping, cultural excursions, theatre and music.

Puerto Rico will take centre stage at the International Tourism Fair in 2027 as Partner Country, as announced today at the country’s stand by Daniel Martínez, Executive Vice President of IFEMA MADRID, and Jennifer González Colón, Governor of Puerto Rico. The announcement was also attended by Willianette Robles Cancel, Executive Director of the Puerto Rico Tourism Company (CTPR), and Jorge L. Pérez, Chief Executive Officer of Discover Puerto Rico, together with Arancha Priede, IFEMA MADRID’s Managing Director of Trade Fair and Congress Business, and María Valcarce, Director of FITUR.

Jennifer Matarangas-King was officially sworn in as Commissioner of the U.S. Virgin Islands (USVI) Department of Tourism on Thursday, January 15, during a ceremony held at Government House on St. Croix. The ceremony was attended by Governor Albert Bryan Jr., the Matarangas-King family, colleagues, members of the Government House Cabinet, and distinguished guests, including former Commissioners Beverly Nicholson-Doty and Joseph Boschulte, as well as former Assistant Commissioner of Tourism Claire Roker, marking a meaningful moment of continuity and leadership for the Department.

As travellers begin their holiday planning for 2026, the Balearic Islands invite the world to mark their calendars for a year of unforgettable experiences. From inspiring cultural festivals, culinary celebrations and sporting events, the Mediterranean archipelago is set to deliver a vibrant programme across all four seasons and warrant big red circles in the 2026 wall calendar. With more than 300 days of sunshine a year, pristine turquoise waters and stunning natural landscapes to match, the islands provide the perfect backdrop for a host of exciting events throughout the new year.

Travel Answers Group, a leading provider of independent vacation experiences, is proud to announce the launch of AlUla and other destinations across Saudi Arabia as a new destination within its Middle East portfolio, in exclusive partnership with Experience AlUla, the official destination management and experience arm of the Royal Commission for AlUla.