Sustainable Tourism News Page 5
Our Power, Our Planet: How Marriott is Helping Nature Thrive
At Marriott International, caring for the places where we live, work, and travel isn’t just something we focus on once a year; it remains central to how we do business and is guided by our sustainability and social impact platform, Serve 360. This Earth Day, Marriott is proud to share how our associates, hotels, and guests are helping bring our Serve 360 efforts to life, including through our goal to conduct 35,000 activities that protect, restore, or enhance nature in the communities where we operate by 2030. From reforestation and marine conservation to responsible operations and community partnerships, we’re proud of the progress we made in 2025:
(CHTA) AND (CAST) JOIN INTERNATIONAL EARTH DAY FOCUS ON “OUR POWER, OUR PLANET”
As we reflect on this year’s Earth Day theme “Our Power, Our Planet," the Caribbean Hotel & Tourism Association (CHTA) and the Caribbean Alliance for Sustainable Tourism (CAST) reaffirm their commitment to protecting the region’s natural and human resources. The sister organizations recognize the important role that regional and local stakeholders play in supporting both individual and collective action to preserve and strengthen the Caribbean’s environment.
Costa Rica Blue: essential COSTA RICA launches new platform to protect the country's oceans
According to the National Geographic Institute, Costa Rica's marine territory is ten times larger than its land area, yet this reality is not always part of the country's collective awareness. In response, and with the goal of promoting conservation and education, the essential COSTA RICA country brand launched Costa Rica Blue, a digital platform designed to bring Costa Ricans closer to the knowledge and importance of their oceans.
GLOBAL WELLNESS INNOVATOR THELIFECO DEBUTS FIRST CARIBBEAN RESORT AT A'ILA IN ST. LUCIA
TheLifeCo, the internationally recognized medical wellness and detox brand founded over two decades ago with flagship destinations in Turkey (Bodrum, Antalya, Uludağ), Egypt and Thailand, embarks on its next chapter: its foray into the Caribbean with TheLifeCo St. Lucia, a 100-key purpose-built physician-led longevity destination designed from the ground up around detox and transformation programs. Setting a new standard for wellness tourism, TheLifeCo St. Lucia reimagines the traditional Caribbean escape as a structured wellness retreat, where guests come not just to unwind, but to actively transform their health.
Miraval Resorts & Spas and Humin Set New Standard for the Future of Measurable Wellness
In a world driven by relentless pace and constant pressure, many of today’s wellness travelers are seeking more than a momentary escape and are demanding experiences that deliver lasting, measurable impact. Miraval Resorts & Spas, a pioneer in the destination wellness space for over 30 years has revealed results from a groundbreaking third-party research study that suggests immersive wellness retreats like those at Miraval resorts are positively correlated with reduced perceived stress, strengthened mindfulness, and reported wellbeing benefits lasting even months after a stay1. The study was led by Humin (formerly Healthy Minds Innovations), a global nonprofit leader in wellbeing science, founded by renowned neuroscientist Dr. Richard J. Davidson.
Live Regenerative Travel at Las Torres Patagonia
Regenerative travel is shaping the future of tourism, and at Las Torres Patagonia more than 30 years of family-led stewardship have shaped every aspect of this estancia experience in Chilean Patagonia. From inviting guests to share the heritage and traditions of Baqueano cowboy culture and sample their multifaceted zero-waste mixology program, to their long-term conservation, volunteer, community partnership and NGO-led initiatives. Importantly, Las Torres Patagonia also celebrates the people who have brought these endeavours to life.
Sowing AlUla's Green Future: 1 Million Native Plants Initiative to Transform AlUla
Marking a monumental step in its sustainable development and tourism ambitions, AlUla has produced more than 1 million native seedlings that will be integrated into the fabric of the Saudi destination. This undertaking, achieved through the AlUla Native Plant Nursery and Seedbank, underscores the Royal Commission for AlUla’s (RCU) commitment to restoring the destination’s natural environment while shaping how visitors experience it.
United By Nature Launches New Cultural Movement to Unite Americans Around the Outdoors
United By Nature, powered by Nature Is Nonpartisan, a movement dedicated to rebuilding America's common-sense conservation movement across political and other boundaries, officially launched its first national campaign, Going Public. Going Public celebrates Americans' shared pride for our nation's iconic public lands and inspires people across the country to help protect these national treasures.
Santani Launches “Masters in Residence” Programme for 10th Anniversary in 2026
To mark its 10-year anniversary in 2026, Sri Lanka's Michelin Key wellness retreat Santani will launch “Masters in Residence”, a year-long programme welcoming globally respected practitioners across wellness, movement, mindfulness and integrative healing to live and work at the retreat throughout the year.
Dusit Hotels and Resorts joins GSTC in support of sustainable hospitality worldwide
Dusit Hotels and Resorts, the hotel management arm of Dusit International, has joined the Global Sustainable Tourism Council, marking a significant step in the company’s ongoing efforts to embed responsible practices throughout its global operations. GSTC is a global non-profit organisation that brings together public and private sector stakeholders to advance sustainable tourism practices worldwide. By joining as a member, Dusit becomes part of a global network committed to knowledge-sharing, collaboration, and the promotion of responsible tourism principles across the industry.
THE RITZ-CARLTON, LANGKAWI AWARDED “GREEN HOTEL” CERTIFICATION
The Ritz-Carlton, Langkawi is proud to announce that it has been officially awarded the Green Hotel certification by the Tourist Accommodation Premises Grading Panel (PPP) under the Ministry of Tourism, Arts and Culture (MOTAC) Malaysia.
Almost 7 million Lufthansa Group passengers opted for more sustainable flying in 2025
The Lufthansa Group is seeing growing demand for more sustainable travel options. The Group enables its customers to contribute to reducing the climate impact of future flights with various offers for private and business air travel. With success: more than five percent of Lufthansa Group passengers have chosen a more sustainable travel option in 2025 – for example, the Green Fares flight fares. Four years ago, this share was below 0.1 percent. Last year, the volume of Sustainable Aviation Fuel (SAF) sold across various offerings more than doubled. Passengers’ active commitment to more sustainable flying is an important pillar of the Lufthansa Group’s sustainability strategy.