For 153 years, Holland America Line has perfected the art of leisurely travel, inviting guests to connect to the world and each other. This April, the brand celebrates with a monthlong Anniversary Sale featuring fare discounts, onboard credits, reduced deposits, and free fares for kids. Running from April 2–30, 2026, the Anniversary Sale includes departures from April 2026 through spring 2027, with cruises ranging from four to 69 days. The promotion features up to 30% off cruise-only fares, onboard credits up to $400 per stateroom, 50% reduced deposits, and free third and fourth kids when traveling in the same stateroom—making it the perfect time to book a cruise vacation.

Scenic Luxury Cruises & Tours and Emerald Cruises & Tours have launched a new trade incentive, offering travel agents the chance to win a sight-seeing helicopter tour. Running until April 9, 2026, the prize will see one lucky agent awarded a helicopter tour over London, to coincide with the arrival of the 228-guest Scenic Eclipse II into the capital on July 31, 2026. It will be the first time the ultra-luxury Scenic discovery yacht enters UK waters.

Holland America Line today (April 2, 2026) opened a month-long Anniversary Sale to mark its 153rd year. Running to April 30, 2026, the sale features up to US$400 onboard credit per stateroom on departures from now to spring 2027, for cruises ranging from four to 69 days. The credit can be used on amenities including speciality dining, beverages, spa services, shore excursions, gift shop purchases and onboard photography.

Avora Residences today announced the launch of Continuum, a private, membership-based concept designed to deliver a global yachting lifestyle without the responsibilities of ownership. Created for a new generation of ultra-high-net-worth travelers, Continuum introduces a new model that blends the intimacy of a private yacht with the consistency and reach of a residential platform at sea.

Oceania Cruises®, the world's leading culinary- and destination-focused luxury cruise line, today revealed The Floating Pastry Academy, a new multi-year training program for its onboard chefs, and first of its kind for the cruise industry, created in partnership with revered digital training platform, The Butter Book®. Through the new training partnership, more than 200 Oceania Cruises pastry and bakery chefs will complete the three-year program which will mix theory with practical assessments, both online and in person on board its vessels.

Introducing the hero of family vacations: Royal Caribbean has revealed Hero of the Seas, the fourth Icon Class ship and bold evolution of family adventure arriving in Miami in August 2027. As part of the game-changing Icon Class that combines beach retreats, resort escapes and theme park thrills, Hero will raise the bar with more records and iconic ways for families to make lifelong memories. Hero's eight neighborhoods will be home to the most pools at sea, a record-breaking 28 dining venues and cooking classes for all ages, brand-new family raft slides, new accommodations for multigenerational families – including the three-story Ultimate Family Treehouse – and more