Forsythe has taken up the role following the promotion of former UK sales and marketing director, Jose Blanco, to the position of deputy general manager for the company’s low-cost business unit.
Hertz Europe is launching the British Collection, offering a new high-end customer service experience, with a package of best-of-British services and products – and a personalised welcome service.
Ride hailing giant Uber has reached a deal to acquire Dubai-based rival Careem for $3.1 billion. The deal consists of $1.7 billion in convertible notes and $1.4 billion in cash and is subject to applicable regulatory approvals.
The first step in this global collaboration will bring attractive advantages and benefits to the members of the hotel group’s loyalty programme, Taj InnerCircle.
Avis Budget Group and Abu Dhabi based Etihad Aviation Group have announced a new, global partnership which sees Avis Budget Group become the exclusive car rental provider for Etihad Airways, the national airline of the UAE.
Sixt has become the first mobility company in Europe to digitalise the entire car rental process. Through Sixt rent, the Sixt app becomes a digital counter.
Via its new Sixt app, Sixt offers its customers a highly innovative car sharing service: Sixt share will give customers the freedom to return their vehicles flexibly beyond Sixt share business areas – at over 2,200 Sixt stations worldwide and also in all business areas.
Addison Lee Group and premium mobility services provider, Sixt, have announced a strategic partnership that will bring its market-leading offering to Sixt app users starting in London, with a phased global roll-out due later this year.
Enterprise Rent-A-Car has acquired 15 Aston Martin vehicles - six DB11 Volante convertibles and nine Vantage coupes for its Exotic Car Collection.
Sixt has established a new event transportation division, designed to support professional trade fair and event managers in organising exclusive events.
Irish flag-carrier Aer Lingus has partnered with the Avis Budget Group to give travellers access to a wide range of rental vehicles around the world.
Self-confessed car enthusiast, Gaby Roslin, has become the face of a digital marketing campaign for Europcar set to debut this month.