Virgin Atlantic has today unveiled the full rollout of its innovative Virgin Atlantic Concierge across both the Virgin Atlantic and Virgin Atlantic Holidays websites, giving every guest access to an intelligent, always-on travel companion that redefines how journeys are planned and booked. Powered by OpenAI and built in partnership with Tomoro​ teams​, Virgin Atlantic’s digital Concierge combines the warmth and personality of Virgin Atlantic with cutting-edge AI technology. Whether guests are seeking the perfect getaway, exploring Virgin Atlantic Holidays, or booking their next flight, the Concierge listens, understands, and curates tailored recommendations in real time, offering a seamless way to plan, book, and dream about future travels through natural conversation. Guests can choose to tap, type or talk, enjoying effortless interaction however they prefer.

flynas, the leading low-cost airline in the world and the best LCC in the Middle East, celebrated today launching its first direct flight between Madinah and Baghdad, adding one more route to its flight network connecting the two brotherly countries, in line with flynas growth and expansion plan and in parallel with the national goals in the aviation sector

Etihad Guest, the loyalty programme of Etihad Airways, celebrated the winners of The Extraordinary Challenge during a special ceremony held at the Etihad Guest Terrace during the Formula 1 Abu Dhabi Grand Prix over the weekend. Recognising and rewarding 10 extraordinary guests as the first to fly to complete the challenge and announcing the top three winners to become Miles-millionaires. Launched in May of this year, The Extraordinary Challenge dared Etihad Guest members to visit 15 of the year-round new destinations the airline had announced at the time. Since the launch of the competition Etihad continues its strategic and rapid expansion having announced 31 new route launches to date, including Palma de Mallorca, Salalah and Krakow to begin operating from next year.

Etihad Airways, the national airline of the United Arab Emirates, and the German carrier Condor announced a strategic partnership alongside the launch of new daily flights connecting Frankfurt and Berlin to Abu Dhabi starting Summer 2026 and an extensive codeshare agreement. From 1 May 2026, Condor will operate daily services between Frankfurt and Abu Dhabi using its Airbus A330 aircraft, followed by the launch of daily Berlin-Abu Dhabi flights from 15 June 2026 operated by Airbus A320 aircraft. The new services will significantly broaden direct access to Abu Dhabi for German travellers, with seamless onward connections to Etihad's extensive network across the Middle East, Asia, Africa and Australia.

Tourism royalty from across the globe convened in the Kingdom of Bahrain for the World Travel Awards (WTA) Grand Final Gala Ceremony 2025 to recognise the travel organisations pushing the boundaries of excellence and innovation.

SAS expands its offering with the launch of SAS Holidays. The new concept reflects the rising demand for integrated leisure travel solutions, giving customers the possibility to arrange their entire journey in one place. By combining flights with accommodation, transfers and tailored extras, SAS strengthens its position in the growing holiday market. With SAS Holidays, the entire trip can now be managed in one place, reflecting SAS’ ambition to expand its offering in the leisure market. The product will be actively marketed going forward, with the campaign line “There’s holidays. And there’s SAS Holidays.” playing a central role.