As a leading enterprise in the global travel distribution eco-system, Dida has been ranked in the “High-Value Globalisation Investment Brands 2025” list, part of the Forbes China 30&30 Go-International Series, co-published with the LinkedIn Economic Graph. The Forbes China 30&30 Go-International Series shines a spotlight on Chinese-origin brands that have achieved robust growth paths and championed cutting-edge innovation on the global stage. The series recognises enterprises that demonstrate exceptional ingenuity, sustainable growth, and impactful global influence as they scale beyond China’s borders.

The year 2025 marked a turning point for artificial intelligence in the travel industry. AI solutions moved beyond demos and pilots to deliver real impact across every customer touchpoint, from initial interaction to final booking. Platforms such as Maya have shown that a well-integrated AI agent can turn interactions into measurable opportunities, enhance the customer experience, and free human teams from repetitive tasks. In 2025, it became clear that AI does more than support the customer journey: it has the potential to strengthen data-driven decision-making, optimize revenue, and set a new standard for multichannel travel experiences.

In 2025, the hotel technology industry continued to see profound change, marked by a big uplift in the use of artificial intelligence and the growing importance of centralized data to improve the guest experience. Ireckonu, a provider of middleware solutions and customer data platforms (CDPs) for hotels, analyzes the trends that are redefining loyalty and revenue management in the sector. From real-time personalization and guest recognition to the emergence of AI agents capable of booking trips autonomously, the hotel landscape demands more agile, data-driven, and customer-centric strategies.

hostAI, an artificial intelligence–based software company specializing in direct distribution for vacation rental managers, today announced that it has surpassed 5,000 active properties on its platform, a major milestone driven by the expansion of its integrations with property management systems (PMS).

Tazizi, Dubai’s innovative smart food and beverage platform has announced a new initiative focused on collaborating with local, UAE-based F&B start-up brands. This move reinforces Tazizi’s commitment to supporting homegrown businesses while expanding access to healthier, high-quality food options across the city.

The multi-day online tour segment is growing rapidly, with an annual growth rate of 26.6% over the last three years, reaching £12.1 billion in revenue in 2024, according to recent research by industry data: . This trend is expected to continue in 2025, positioning multi-day tours as a key driver of growth for the travel experience industry. Adalte, the leading B2B hub for the distribution of multi-day tours and package tours, points out that the main challenge in this sector has historically been the digital breach, i.e. the difficulty of managing and standardising complex tour content compared to unique and more standardised products such as hotels or flights. Multi-day tours require content uniformity, which implies technological aggregation, connectivity and product format standardisation