PhoCusWright and the World Travel & Tourism Council will co-host the inaugural Travel Association Summit @ The PhoCusWright Conference.

The event will take place on November 15th-17th 2011 in Hollywood, Florida, USA.

The PhoCusWright Conference annually attracts over 1,200 senior executives from 30 or more countries to debate, discuss and define the future of travel.

Associations representing a diverse range of sectors, geographies and objectives will collaborate to meet common goals and collectively advance the global travel, tourism and hospitality industry.

PhoCusWright’s partnership with WTTC amplifies the event’s impact, forging lasting relationships among associations that will continue to yield dividends long after the gathering.

“As the world’s largest industry continues to evolve, travel industry trade associations are faced with new challenges in growing membership, building revenue streams and getting their message heard,” said Philip Wolf, chairman of PhoCusWright.

The PhoCusWright Conference takes place November 15th-17th 2011 in Hollywood, Florida USA.

Travel Association Summit attendees will collaborate during a private luncheon on Tuesday November 15th 2011 and a targeted working session on Wednesday morning, November 16th.

“The Travel Association Summit will explore common ground and leverage economies of scale to foster efficient collaboration on shared goals – liberating individual associations to devote more of their own resources to meeting their niche objectives,” said WTTC president David Scowsill.