World Travel Market London 2016 will be revamped as a three-day event following exhibitor and visitor feedback and an unprecedented period of growth.
WTM London 2016 will take place between Monday 7th and Wednesday 9th November with the opening hours extended from 10:00 to 19:00 for all three days, giving exhibitors and visitors extra time to negotiate and agree business deals, while reducing the ancillary costs of exhibiting.
Over the past five years WTM London visitor numbers have grown by 20 per cent to 32,528, with buyer numbers from the WTM Buyers’ Club over the past three events increasing by 16 per cent to 9,124, meaning a three-day WTM will give exhibitors the opportunity to see more people over a shorter time span.
Total participant numbers for WTM London 2014 hit a record 51,500, with the event generating a massive £2.5 billion in industry business deals.
The new and improved WTM London 2016 will see more content moved on to the exhibition floor further increasing networking opportunities between exhibitors, buyers, visitors and media.
The WTM International Press Centre moves from the Platinum Suites on to the exhibition floor to increase the networking opportunities between exhibitors and the almost 3,000 international media in attendance.
Furthermore, a new amphitheatre seating up to 300 delegates will join the Global Stage on the exhibition floor, meaning the majority of the thought leadership sessions will be adjacent to the exhibition pavilions and stands.
Last year the Events Programme had an attendance of 17,036 including 8,829 unique delegates.
WTM London, senior director, Simon Press said: “World Travel Market London’s move to a three day event will further cement its place as the leading global event for the travel industry and the event where the travel industry conducts its business.
“For the first time exhibitor and visitor opinion has requested that WTM London is a three day event.
“Reed Travel Exhibitions has listened to its audience and responded with an event that is exactly what they have asked for, ensuring it remains relevant to the industry’s business needs.”