Vietnam-based Luxury Travel will join the Vietnam National Administration of Tourism (VNAT) in October to promote luxury travel products at World Travel Market London 2012 (WTM) in the UK from November 5 to 8. According to Pham Ha, founder of Luxury Travel: - Luxury Travel is a long-established Asian specialist in luxury privately-guided and fully bespoke holidays in Vietnam and the Indochinese Peninsula. Vietnam now has world-class hotels and resorts, beaches and cuisine, in addition to its natural beauty, rich history, and traditional culture.

The new slogan of Vietnam tourism, “Vietnam - Timeless Charm,” was created with an aim to attract travelers from the UK and elsewhere who wish to experience the country’s defining characteristics: thrills, nature, heritage, festival, pristine, enjoyment, scenery, and essence.

The country receives 100,000 British tourists yearly, and the number of tourists increases an average of 68 percent thanks to a new flight connection. Vietnam is becoming an increasingly attractive destination for British tourists, according to a new report released by the UK’s Post Office.

Britons traveling to Vietnam are looking for a more authentic experience and seek to have a deeper understanding of the country’s culture, food, history, and everyday life. While Thailand is geared more toward mass market tourism, Vietnam is a destination that is attractive to a more selective class of travelers.

Luxury Travel Ltd.’s booking record indicates that British travelers prefer Ho Chi Minh City, Hanoi, the former imperial capital Hue and Hoi An Ancient Town.

They also want to visit Halong Bay, the Mekong Delta and Sapa, Mui Ne, Con Dao and the Phu Quoc Islands, while many also combine Vietnam and Cambodia or Myanmar in one trip.

“Our representatives work hard to promote destinations, educate local travel agents, and generate public interest in Vietnam as a high-end holiday destination. To help our travel agents and tour operators to sell our Vietnam luxury tours, I invite travel professionals to do a 10-day familiarization trip to Vietnam. Participants receive a certificate confirming their status as a ‘Luxury Travel Specialist’ after the trip,” said Pham Ha.

“This is the perfect way to learn more about Vietnam and some of the most dynamic new products available for 2012-2013. This tour blends innovative touring with hotel inspections to give agents insight into the destinations and become true luxury travel advisors,” Pham Ha said.