Vietnam now has world-class hotels and resorts, beaches, and cuisine, in addition to its natural beauty, rich history, and traditional culture. The country receives 300,000 Australian tourists yearly, and the number of tourists increases an average of 10% annually.
Australia is a very multicultural society, and many Australians are familiar with Vietnamese food and culture. Australians traveling to Vietnam are looking for a more authentic experience and seek to have a deeper understanding of the country’s culture, food, history, and everyday life.
While Thailand is geared more toward mass market tourism, Vietnam is a destination that is attractive to a more selective class of travelers. Vietnam is becoming more and more recognized as a safe and favored destination for high-end Australian tourists, thanks to direct and convenient flights and improvements in the tourism infrastructure.
The new slogan of Vietnam tourism, “Timeless charm,” was created with an aim to attract travelers from Australia and elsewhere, who wish to experience the country’s defining characteristics: thrills, nature, heritage, festival, pristine, enjoyment, scenery, and essence.
Australia is in a strong financial position, with unemployment easing and low interest rates, plus a strong dollar. As long as the dollar remains near its current relative value, all overseas destinations remain attractive to Australian travelers.
“Australia is a great market for us, and we have beautiful products for Australian tastes and preferences, and we target the right clients with personalized products and services. We have increased the number private small groups we serve, primarily with tailor-made holidays. These groups are generally either from 25 to 35 years old or 40+, the latter group having more disposable income. Australian tourists choose Vietnam for their vacations for safety, affordable prices, authenticity, and convenient direct flights. With our marketing efforts and commitments, we will attract more Australian travelers who wish to experience Vietnam in style and luxury, and encourage them stay longer. Typical stays are 10 or 14 days, and in 4- and 5-star hotels. With our new representative office in Australia for the Australian and New Zealand markets, we are targeting double-digit growth in this market for 2013,” said Pham Ha, Founder and CEO of Luxury Travel Ltd.
The Australian market is among the top ten markets of Luxury Travel Ltd. The company serves 2% of total Australian tourist arrivals in Vietnam in 2011 and enjoys an increase of 20% in visitors annually. Luxury Travel Ltd.’s booking record indicates that Australian travelers prefer Ho Chi Minh City, Hanoi, and Hoi An Ancient Town. They also want to visit Halong Bay, Cat Ba Island, the Mekong Delta, and Sapa, while many also combine Vietnam and Cambodia in one trip.
“Except for AIME in Melbourne, there are no major travel trade shows in Australia, so we have joined VNAT and Vietnam Airlines in their road shows to promote our upscale products. Our representatives work hard to promote destinations, educate local travel agents, and generate public interest in Vietnam as a holiday destination. To help our travel agents and tour operators to sell our Vietnam luxury tours, I invite travel professionals to do a 10-day familiarization trip to Vietnam. Participants receive a certificate confirming their status as a ‘Luxury Travel Specialist’ after the trip,” said Pham Ha, “This is the perfect way to learn more about Vietnam and some of the most dynamic new products available for 2012-2013. This tour blends innovative touring with hotel inspections to give agents insight into the destinations and become true luxury travel advisors.”
Hanoi–based Luxury Travel Ltd. ( www.luxurytravelvietnam.com ) has announced joint efforts with the Vietnam National Administration of Tourism (VNAT) in order to promote luxury travel products in Sydney and Melbourne, Australia, from October 8-13, 2012. Luxury Travel Ltd. is a long-established Asian specialist in luxury privately-guided and fully bespoke holidays in Vietnam and the Indochinese peninsula.
Vietnam’s first luxury tour operator/DMC ( www.luxurytravelvietnam.com ) based in Hanoi with offices throughout Vietnam, Cambodia, Laos, Myanmar, and Thailand, Luxury Travel is exceptional in designing tailor-made tours and providing unique travel experiences. Opened in 2004, the Luxury Travel Company Limited has its own offices, luxury vehicles, luxury travel advisors, and representative offices in California, London, Paris, and Sydney. The company’s depth of experience and large infrastructure enable it to create unique itineraries with the operational confidence to fulfill client expectations. Luxury Travel Ltd. won numerous travel awards for excellent performance, including the most recent Guide Award 2012: “a long-established Asian specialist in the art of travel and serves today’s most sophisticated travelers with luxury privately-guided and fully bespoke holidays.”