Austria’s largest hotel group has completed its repositioning, with Vienna International Hotels & Resorts becoming Vienna House.

The new umbrella brand Vienna House brings together individual city and resort hotels, the design hotels “andel’s by Vienna House”, the vibrant business hotels “angelo by Vienna House” as well as the down-to-earth easy line “Vienna House Easy”.

With the rebranding, a major milestone has been reached on the path set at the end of 2014 by Vienna House chief executive Rupert Simoner.

“Crucial was our answer to the question why we do what we do.

“We strongly believe that nothing is more refined than the simple things in life and we want to do one thing above all: inspire our guests.

“This is the inspiration for how we see ourselves and how we act.

“It is about being a great host – about being your unconcealed self – without wearing a mask.

“We don’t get stuck in hundreds of standard,” said Simoner, describing the essentials of the repositioning.

Vienna House puts the focus on a personalised reception culture with an open, inviting lobby.

Digital progress is put into practice wherever it makes sense for the guest.

This includes for example free high-speed internet, web-based concierge services as well as mobile check-in/check-out. New restaurant, bar and breakfast concepts are being introduced in each of the four hotel lines in accordance with their respective positioning.

The focus will be on a clear culinary philosophy.