Timeus Travel Services today launched Vaahan Yatra, India’s ‘Luxury only’ car hire service in the country. Aimed at the premium market, the service will offer a fleet of luxury cars on hire to domestic and foreign travellers in Delhi and the NCR region. In the subsequent phases, the services will be offered in the other metros.

Launching the services, Amitesh Roy, CEO and Founder, Timeus Travel Services, said, “India has a great potential as a destination for luxury and business travellers who seek qualitative experiences and expect personalised services. We aim to redefine the on-road travel experience to these travellers who value first-class service when it comes to transport, right from the premium quality of the car, to the exceptional ‘in car concierge services’”.

All the Vaahan Yatra cars are well facilitated with amenities for entertainment, leisure, well being, safety and tour guidance at no additional cost. Furthermore, all the chauffeurs are trained to communicate well with the customers and to value road safety.

“At Vaahan Yatra, we take luxury to new heights by making your journey as important as the destination”, Mr. Roy added further.

The launch of Vaahan Yatra is apt at a time when the foreign tourist arrivals in India are increasing as India continues to be a favoured tourist destination for leisure as well as business travel. According to an estimate*, the demand for travel and tourism in India is expected to grow by 8.2 per cent between 2010 and 2019, placing India at the third position in the world.

“India has an immense potential for luxury tourism, but the existing infrastructure in the country is not sufficient to attract these tourists who are ready to shell out big money. We can not attract the luxury tourists unless we provide them a complete hassle free experience in all aspects. Vaahan Yatra is a step towards welcoming these tourists to experience the Indian hospitality on the wheels”, said Mr. Roy.

(*an estimate by Tourism Satellite Accounting (TSA) research, released by WTTC and its strategic partner Oxford Economics in March 2009).