Travelport has announced the renewal of both its global full content and IT agreements with Emirates.

The strengthened partnership will see Emirates offer Travelport connected agencies in 180 countries - serving hundreds of millions of travellers around the world - continued access to all of Emirates’ fares and inventory through the Travel Commerce Platform.

Furthermore, Travelport has signed an extension of its long-standing IT services agreement with Emirates.

This agreement will see Travelport continue to provide Emirates with industry leading pricing, shopping and ticket rebooking technology, enabling Emirates to support advanced shopping and rebooking options within their internal sales channels including www.emirates.com. 

On the distribution side, the new deal means Emirates will commence the initial rollout of Travelport’s airline merchandising solutions giving them the capability to directly promote their fare brands, ancillaries and associated upsell options - for the first time - to the global travel agent community.

Joining approximately 170 airlines now live with Travelport’s merchandising solution (Rich Content and Branding), Emirates will benefit from Travelport’s ability to provide detailed product descriptions, including images and related ancillary options to travel agencies.

Derek Sharp, senior vice president, air commerce, Travelport, commented: “We are delighted to build on our strong partnership with Emirates through this enhanced global full content agreement as well as the renewal of our long standing IT agreement.

“Emirates’ choice to offer agents their branded fares content with detailed descriptions and imagery will enable agents to more effectively upsell Emirates’ services providing an improved service to travellers and hopefully boosting Emirates’ growth across the globe.”