Thrifty Car Rental, a subsidiary of Dollar Thrifty AutomotiveDollar Thrifty Automotive today announced the opening of its new Jordan headquarters situated on Airport Road in close proximity to the airport and downtown Amman. Thrifty Jordan also opened branches in terminal 1 and 2 of the Amman airport.

Majdi Jallad, Managing Director of Thrifty Jordan, said, “We needed to move to a bigger location to accommodate the increase in business from Jordan tourism. We cater to leisure and business tourists and non-profit organizations, but our main business in Jordan is through international embassies, local corporations who receive international guests, congresses, events and tour destination management companies who expect superior service standards and the safe, quality cars that Thrift has to offer.”

According to Jallad, Thrifty’s business from leisure tourists in Jordan increased by 38 percent in 2010 compared to 2009. “Jordan’s success in tourism comes from its political stability along with government support in terms of tourism projects and infrastructure development.”

The World Travel & Tourism Council reports that Jordan’s Travel & Tourism investment in 2010 is estimated at JOD570.0 million, US$802.8 million, which is 12.9 percent of total investment. By 2020, this should increase to JOD1,397.9 million, US$1,968.9 million, or 15.4 percent of total investment.

“Thrifty Jordan has increased its fleet size by 10 percent in line with our expansion in Jordan. Our fleet is a mix of small cars to larger 4WDs, but the most popular have been SUVs for family off-road trips and minivans which are usually booked by a holiday group of six or seven people,” continued Jallad.

Sam Eltibi, Executive Director of Dollar Thrifty AutomotiveDollar Thrifty Automotive Group said, “We are excited about the booming business in Jordan and are in support of Thrifty’s initiatives. Jordan has the target market for Thrifty, who demands the highest standards and quality from the overall car rental experience.”