The Soneva Group has unveiled its new website designed to reflect the group’s re-focused key commitments to developing the original Soneva intelligent luxury concept as first expressed at the iconic Soneva Fushi resort.
Other integral features of the brand’s business model include the development of private residences at Soneva branded resorts and its dedication to achieving environmental goals and a corporate commitment to sustainability.
The new website aims to communicate the world of Soneva and has been designed in a way to entice the visitor to ‘explore’ the site as we encourage our guests to explore the islands of our resorts constantly finding new and surprising discoveries along the way.
The multi faceted nature of a Soneva resort is represented on the new site through individual sections which take the form of postcards in the sand.
Marisa Aranha, the managing director sales & marketing of the Soneva Group: “The new website was designed to create a more emotive experience and offer the online user a glance into the Soneva lifestyle.
“The simple expression of postcards in the sand gives a tactile and immersive quality, highlighting the brands original barefoot luxury philosophy. The stunning visuals and detailed descriptions of the accommodation and activities, ensure an easy and inspirational journey into what makes Soneva so special.”
The Soneva Group is currently made up of Soneva Fushi and Soneva Kiri in Thailand. The company also holds a majority stake in Six Senses Laamu and Six Senses Hua Hin properties. Further Soneva resorts are planned in Sri Lanka, the Maldives and Greece. Soneva in Aqua, a new yacht experience, will be launched in the Maldives in 2013.