The Biltmore, Mayfair is set to open as LXR Hotels & Resorts first UK property.
The move follows an agreement between Hilton and Millennium & Copthorne Hotels.
The luxury hotel, situated on a super prime location in the heart of Mayfair on Grosvenor Square, will open for business in the spring, marking the new brand’s European debut.
The hotel, which will be known as The Biltmore, Mayfair – LXR Hotels & Resorts, has undergone a multi-million-pound redevelopment following its closure in early July last year.
Designed by Goddard Littlefair, the hotel will offer 257 luxuriously appointed guest rooms, many with views over Grosvenor Square, as well as 51 highly-curated and beautifully designed suites, which will reflect the property’s origin as a sophisticated and elegant London private residence.
Moments from Bond Street’s exclusive retailers, the green spaces of Hyde Park and Green Park and London’s famous landmarks, Grosvenor Square has a rich history housing the capital’s aristocracy since the early eighteenth century.
Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said: “LXR is designed to bring together the best of luxury in global destinations.
“The Biltmore, Mayfair is a stunning addition to the new collection and prestigious extension to Hilton’s growing luxury portfolio in London.
“Guests will experience first-class service in the heart of Mayfair, and the unique craftsmanship and historic surroundings of the hotel will make for a truly memorable stay.”
LXR is a collection of independent hotels distinguished by an unrivalled commitment to personalised attention and luxurious yet locally immersive experiences for guests.
Last year, the collection welcomed its maiden hotel in Dubai at Habtoor Palace, a 234-guest room luxury hotel situated on Sheikh Zayed Road.
Martin Rinck, executive vice president and global head luxury and lifestyle group, Hilton, said: “LXR properties are truly best-in-class hotels, known for their distinctive character and unrivalled service.
“We are incredibly excited that The Biltmore, Mayfair will bring to life everything that the brand stands for by joining as the first LXR hotel in Europe.”