The Taiwan Tourism Bureau has officially launched its new global tourism promotion brand: ‘Taiwan – The Heart of Asia’.  The new brand will play a part in further developing international markets as the Tourism Bureau steps up its activities to position Taiwan as a leading travel destination.

Tourism Bureau Director Janice Seh-jen Lai said that since 2001 the island has promoted tourism under the ‘Touch Your Heart’ slogan, projecting Taiwan’s warmth to the world and reflecting the friendliness of its people.  The new campaign represents Taiwan’s determination and dedication to build on this, as well as underlining the destination’s diversity which makes it a microcosm of the Far East tourism experience.

Also newly-launched is the ‘Tour Taiwan 100’ marketing campaign, which sees the introduction of 100 new cultural and activity tours across the island.  The tours reflect 10 separate promotional themes: Innovative Tours, Biking, Contemporary Culture, Tracking Celebrities, Eco-touring, Hiking, Hot Springs, Local Culture, Customs & Religion, and Aboriginal Tribes.

As part of the Tour Taiwan 100 initiative, prospective visitors can e-mail the Taiwan Tourism Bureau to request special vouchers offering a range of money-saving possibilities.  Vouchers available provide discounts to a wide choice of theme parks around Taiwan, free entry to Taipei’s world-renowned National Palace Museum, and NT$100 credit to spend at Taiwan’s Night Market stalls.  A rechargeable EASYCARD for travel on the Taipei and Kaohsiung metro systems, complete with NT$50 credit, is also offered.