Sydney Town Hall and Restaurant Associates have partnered with Luxperience 2013, an international business exchange for the luxury and experiential travel and meetings community that will take place in SydneySeptember 2-4.

The iconic Sydney Town Hall will host the Luxperience 2013 Thought Leaders Program and Welcome Cocktial Party on 1 September when up to 500 travel industry professionals will assemble in the building’s Centennial Hall, which dates back to 1889. The delegates will be motivated by business leaders and learn about future trends in travel, especially in the up-scale segment, which is currently the fastest growing niche in the travel industry in the Asia Pacific region.

Sydney Town Hall has a long, successful history in holding high-end international events. The Town Hall will exhibit for three days at Luxperience, which is being held at the Overseas Passenger Terminal on Sydney Harbour.

During Luxperience, Sydney Town Hall will promote its venue to qualified buyers, specialist wholesalers, high-end retail agents, bespoke travel designers and corporate planners from Australia and the world. Many of them say they are looking for something ‘new’ to present to clients. They may have found that in one of the oldest and most recognised buildings in the city.

“Sydney Town Hall will use Luxperience to target companies and groups who are looking for a prestigious location for their corporate event or incentive in Australia,” said Pamela Theophilou, Sales and Events Manager at Sydney Town Hall. “Sydney Town Hall is one of Australia’s best-known buildings and is the civic and commercial heart of Sydney.”

Sydney Town Hall will participate in Luxperience’s Corporate Connect Program, which links Australian and international corporate travel planners, performance and reward managers with exhibitors’ venues and tours, such as those offered by the Town Hall.

“Luxperience is proud to help support the position of Sydney Town Hall as one of Australia’s most esteemed venues, nationally and internationally,” said Helen Logas, CEO of Luxperience.

Apart from Sydney Town Hall, Tourism Australia and Virgin Australia have also been confirmed as key supporters for the event.