Strong demand for Anthem of the Seas delivers record breaking sales
The world’s most innovative cruise ship has captured the imagination of holiday bookers with phenomenal sales. Early reports suggest Anthem of the Seas is the fastest selling UK-based ship for Royal Caribbean International.
During the first day of sales – 26 February 2014, Royal Caribbean International has seen over two-thirds of bookings for premium balcony and suite accommodation.
Stuart Leven, managing director, Royal Caribbean International, UK and Ireland, comments:
“Since the announcement in November last year that Anthem of the Seas will call Southampton its home, the reaction from holiday makers and agents has been phenomenal. It’s been two weeks since we confirmed the itineraries and it’s clear that the anticipation has been there and converted to vigorous first day sales and we haven’t even announced all of our ground breaking features for this amazing new ship.
Anthem of the Seas clearly has great appeal and the high value bookings reflect that guests want to holiday in a new and innovative way and in style. Thank you to Crown and Anchor loyalty members and partners for delivering a record breaking welcome to this new ship.”
Anthem of the Seas’ itineraries include a selection of Mediterranean and Northern European cruises from the port of Southampton during summer 2015. Featuring sky diving, dodgems and even the North Star – a glass capsule suspended from the ship on a mechanical arm, offering panoramic views of the ocean and destinations – Anthem of the Seas is the most technically advanced ship ever built.
The ship is currently under construction in Papenburg (Germany) and will launch in April 2015. Sailing from Southampton until late Autumn 2015, further innovations for the highly-anticipated ship will be announced over the next few months.