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Smartsave launch free tour guide app

Smartsave launch free tour guide app

The free app from Smartsave, London for Less, comes with useful features designed specifically for tourists visiting London. The App can be used offline in its entirety without the need for Internet access saving tourists from incurring data roaming charges. 

London for Less includes:
*  a fully searchable street map of London,
*  an interactive official London Underground Tube Map,
*  a travel guide to London‘s top locations,
*  Discounts at hundreds of attractions and restaurants including some of London‘s favourites, such as St Paul’s Cathedral, the London Dungeon, Shakespeare’s Globe, Ripley’s Believe it or Not, Pizza Express, Cafe Rouge and many more. Visit the Smartsave website for more information.

George Berzgal, Smartsave’s Managing Director, comments: “We have put a lot of time and effort developing a powerful and easy-to-use App that enables tourists to find their way around London at not only street level, but also on the tube network, without the user needing to incur any data roaming charges.  In addition, we’ve also added another layer of value by incorporating ‘Smartsave’ discounts to many restaurants and attractions.

Our aim is to dramatically enhance the experience of London for tourists, starting with the sporting events being held here this summer, while saving them money throughout their stay. In doing so, we’ll also be able to help our merchant partners make sure that their attractions and restaurants are on the itinerary of the millions of tourists that visit London each year.”

Mr Berzgal went on to say: “The London for Less app is unique - it is the only freely available product on the market that combines a powerful travel app with discounts to attractions and restaurants in London.”


The London for Less app is available to download on iPhone, iPod Touch, and iPad.  In addition to English, Smartsave will soon be launching the App in four other major languages. 

Robert Marr, CEO of Metropolis International Group, the holding company for Smartsave, commented: “Smartsave is a pioneer in this industry; we started out in 1994 with the London for Less Travel Guide, a physical guide map to London that offered discounts to various attractions. The app is like an updated version of the old tour guide, but with GPS tracking and many other useful features.”

Smartsave has been a part of the travel promotion business since the early 90’s, but has been growing over the last two years to include new technologies and channels.  Mr. Marr explains: “With the continued economic pressures, people are looking to stretch their money farther as they travel, and they’re doing so largely while on the go. We think it’s the best time for us to use our years of experience in the industry and combine it with new technology and really offer people the best that’s out there. And that’s what the Smartsave team has been able to do with the London for Less app.”

The combination of discounts and an easy-to-use, powerful offline city app means that Smartsave is a “one-stop-shop” for people looking for things to do in London. The app’s journey begins in London, but Smartsave have plans in the pipeline for future releases that include other major cities, such as New York.  More information on the London for Less app can be found on: