Hilton has announced the launch of Signia, its new meetings-and-events-focused brand.

The portfolio of hotels is setting out to transform the industry for meeting professionals and sophisticated business travellers by infusing state-of-the-art technology and design into every aspect of the guest experience.

“In our 100th year of hospitality, we are more focused than ever on providing exceptional experiences to all of our guests – and that includes evolving those experiences to meet their changing needs,” said Christopher Nassetta, president, Hilton.

“We are proud to launch Signia Hilton, which exemplifies our innovative spirit and will raise the bar on what it means to deliver truly customer-inspired hospitality.”

With a minimum of 500 guest rooms and 75 square feet per key of flexible meetings and events space, each Signia Hilton will offer business and leisure travellers elevated experiences.

Signia Hilton will be a global brand with a carefully curated portfolio of hotels in top urban and resort locales and will include Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis.

Hilton hopes each property will include an impressive arrivals space, modern guest rooms, a destination bar and a signature restaurant.

Key will be the Signia meeting experience, with the events spaces the showpiece of each Signia Hilton.

Large ballrooms and pre-function areas will feature smart design paired with the newest technologies to elevate today’s meetings.

As the modern meeting attendee is looking for spaces that inspire innovative thinking, the small to mid-size meeting rooms will feature unique design and technology that spark new ideas and optimise work and collaboration.

“Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests,” said David Marr, senior vice president and global head, full service brands, Hilton.

“After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travellers, ‘wow’ meeting professionals and set a new, elevated standard for the meetings and events industry.”