Samaya Hotels & Resorts has confirmed it will be appearing at this year’s International Tourism Bourse (ITB).

Regarding as the leading think tank of the travel industry, the event is scheduled to run until March 14th, with representatives from the global tourism industry expected to be present.

Samaya Hotels & Resorts’ stand will be located within the Dubai Department of Tourism Marketing and Commerce (DTCM) along with more than 100 representatives from the travel, trade and hospitality industries.

“This is our second participation in ITB which we deemed necessary to promote our property to other European tourists and tour operators,” explained Samaya Hotel chief Ghassan Jaber.

“We are receiving a good number of European guests but we hope to gather more guests and ITB is the best platform to do that.”

Samaya Hotels and Resorts is a newly established brand, it’s a vision seasoned hoteliers with wide range experience who have worked for leading international hotels chains across the Middle Eastern region region.

“Our participation shows our support to the Dubai government in its efforts to promote and position Dubai as a leading tourist destination,” added Mr Jaber.

“We now have more attractions - especially with the opening of Burj Khalifa and the Metro - so tourists have more reasons to visit the UAE.”

Earlier this month, Samaya Hotel in Deira hosted the pre-ITB event meeting organized by DTCM for all the participating companies and organization.

The International Tourism Bourse which is annually held in Berlin gathers a host of tourism experts from all over the world and accommodating more than 10,000 exhibitors each year.

With more than 180,000 visitors, this year’s convention will offer the tourism industry the latest trends and innovative business models in global tourism.