SABB- The Saudi British BankSaudi British Bank has signed an agreement to brand the airport jet bridges at Riyadh King Khalid International Airport and four other airports in the Kingdom. The exterior and the interior of the 42 jet bridges in the departure and arrival terminals at Riyadh, Dammam, Tabuk, Najran, and Yanbu airports will display SABB’s logo, a strong brand with global recognition and connections, creating awareness about what a globally capable yet locally relevant bank can do.

The new airports branding programme is in line with the Bank’s strategy to accompany its customers wherever they by providing retail and corporate financial services that are needed by those travelling for business or leisure. Riyadh King Khalid International Airport alone, one of the region’s busiest transport hubs, handled over 13 M passengers from around the world in 2010.

The interior of the jet bridges will display two of SABB’s key personal banking propositions, SABB Premier and SABB Advance. These globally linked-up services offer solutions to suit customers who require an understanding of their lifestyle and personal care everywhere in the world. Whether SABB Advance or SABB Premier, the Bank gives its customers access to international services and privileges across the worldwide HSBC network. Added to that, SABBs strong presence in the Kingdom and its growing network of 99 retail outlets ensure ability to provide its customers with a premium customer service through the Bank’s dedicated Relationship Managers available around the clock.

The SABB sponsorship of the jet bridges in the Kingdom clearly demonstrate the commitment of the bank to supporting its customers locally and globally. .

Jet bridge advertising is a concept pioneered by the HSBC Group, SABB’s global affiliate, and launched at London’s Heathrow Airport in 2001. Since that time it has expanded to over 54 airports in 23 countries around the world including Sydney, Beijing, Shanghai, New York, Athens, Dubai and Tokyo.