Royal Brunei Airlines has launched a new fly-rail-coach product with rail and coach operators in the UK.

The launch will make RB one of the few airlines in the UK to offer passengers and agents a simplified travel booking service.

Through a partnership with National Express, Great Western Railway and Heathrow Express, the airline will enable passengers and agents to book travel to and from the airport, as well as their flights, through RB in one seamless booking.

The new product is available for passengers to book with travel agents using the GDS reservation system and with Royal Brunei Airlines directly.

The system sources the most suitable itinerary, in combination with flight departure times, and prices the journeys automatically.

Adiel Mambara, UK country manager for Royal Brunei, commented: “Royal Brunei Airlines operates daily flights from London Heathrow, so we know that passengers’ journeys start long before they arrive at the airport.

“Heathrow is a major hub for the whole country and consumers have often travelled for hours before boarding their flight.

“Fly-rail-coach will help streamline this process and take the stress out of making bookings with several travel operators.

“Agents are also a hugely important part of our operations, so this new product will make their lives easier, as well as strengthening our position in the market.”

The product has been introduced in response to considerable demand from agents and passengers and is part of RB’s on-going commitment to improving passenger experience.