Millennials – the generation that loves to travel and loves to do good – will love Rooomr, a new hotel booking site that donates to homeless youth with every booking made. Customers booking with Rooomr are not only guaranteed a warm bed in a cool hotel, but also that warm feeling which comes with helping others. In partnership with Virgin Unite and Virgin Mobile USA’s The RE*Generation, Rooomr donates 5% of its gross revenue to The RE*Generation each time a hotel room is booked. The RE*Generation initiative actively supports the two million youths dealing with homelessness each year in the USA by providing shelter, medical care and education. In keeping with Rooomr’s social good ethos, none of the donation costs are passed on to the customer and hotel price parity is guaranteed.

Created specifically with Millennials in mind, Rooomr curates the most happening hotels around the world by looking at criteria such as vibe, clientele, proximity to the hottest restaurants and boutiques, and even the best hotels to frequent during popular arts and music festivals like Coachella, Art Basel and New York Fashion Week. Rooomr also features tailored editorial including travel-related interviews with creative and social luminaries, original hotel write-ups, and Instagram feeds of featured hotels. Founders David Andreone and Alex Carlton believe that Rooomr will resonate with this currently underserved and growing audience of travelers who gravitate towards businesses with social good at their core.