Mint Hotel has appointed Results PR to spearhead the promotion of its seven UK properties and first international unveiling, Mint Hotel Amsterdam, which opened at the end of May 2011.

In addition to raising awareness of the Mint Hotel brand and the company’s locations, Results PR will also be prioritising media interest in the new Mint Hotel Tower of London, which opened last December.

The agency will also promote Mint Hotel’s offering to the meetings and events market, including its meetings, conference and private dining floors, destination bars and signature restaurant City Café, and will support Mint’s local arts and culture partnerships at each property.

City-centre hotel brand Mint Hotel is well regarded for creating an entirely custom-made hotel experience for customers, centred on hotel design, location, facilities and service, all underpinned by a commitment to civic responsibility and thoughtfulness.

Mint Hotel chief executive, David Orr, said: “With our ever-increasing portfolio, following the openings of Mint Hotel Tower of London in December 2010 and Mint Hotel Amsterdam in June this year, we are looking forward to Results PR ensuring the tone and content of our language is properly articulated.

“Our commitment is to create fresh and contemporary hotels that contribute aesthetically, economically and socially to their city landscapes.

“We are putting people at the heart of each Mint hotel, with the customer truly coming first and our staff empowered to deliver thoughtful service that people can rely on.”

City.Mobi

Also in Europe today, City.Mobi is celebrating the success of its new guide to Amsterdam.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

Amsterdam.Mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.