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Register now for WTM Africa

Register now for WTM Africa

World Travel Market Africa, the leading B2B exhibition for Africa’s travel industry, has opened its registration for visitors and press.

The inaugural WTM Africa will bring the world to Africa and promote Africa to the world over the two day event on 2 – 3 May, as part of the South African based Thebe Reed Exhibitions’ Africa Travel Week, at the Cape Town International Convention Centre.

Both inbound and outbound travel professionals as well as press can now register to attend the first ever World Travel Market Africa online at By registering ahead of the show visitors can avoid the onsite registration fee. 

Over the two day WTM Africa, attendees can take advantage of the excellent line-up of sessions which make up the Official Event Programme, featuring senior speakers from well-known organisations such as African Business Travel Association (ABTA), Cape Peninsula University of Technology, Digital Tourism Think Tank and Travel Bloggers Unite.

WTM Africa’s own Responsible Tourism Programme will also form a key component of the sessions taking place over the two days of the event. The Responsible Tourism Programme will be brought together by industry leader and organiser of the World Travel Market Responsible Tourism Programme in London, Professor Harold Goodwin and includes speakers such as Fabrice Leclercq of T.R.I.P. Ghana and Heidi van der Watt from the ICRT South Africa.


WTM Africa is attracting a lot of interest from senior buyers from around the globe, with a high number of travel businesses confirming their attendance and looking to sign deals with African and international exhibitors.

The WTM Africa Hosted Buyer Programme offers a unique opportunity for 300 senior level travel industry buyers with direct purchasing power to attend WTM Africa as VIPs, including complimentary accommodation, transfers and a contribution towards flight costs.

Kevin Bailey ‘Chief Lion’ at well-known South African company Lion Roars commented “We are delighted that the event is taking place in our favourite city, Cape Town. We applaud the decision to stage WTM Africa in Cape Town and we are sure the event will be a resounding success, allowing us a great platform to share our passion and pride for our portfolio and our fantastic country”

Some 30 destinations will be represented on the showfloor outside of Africa, including, France, Dubai, Germany, Cambodia, Vietnam, Laos, Myanmar, Portugal, Norway, India, Thailand, Turkey, Italy, Singapore, Israel , Malaysia and many more.

Exhibitors from Africa including Namibia, Zambia, Swaziland, Reunion Island and Botswana along with top Destination Management Company Thompsons Africa, amongst others, will all be showcasing their destinations, products and services, taking full advantage of the networking opportunities available, including the WTM Africa Welcome Party where attendees will have the chance to network in a relaxed party environment whilst sampling the delights Cape Town has to offer.

A wide range of travel technology companies, hotel groups, safari operators and exciting tourist attractions will also form part of the first WTM Africa, including Hotelspro, Amadeus, Quadlabs Technologies, Timeless Safaris, City Lodge Group, TBO Holidays (Techmaster),, Cango Caves, three Cities, South African National Parks, Acacia Africa to highlight but a few.  Dreams 4 Africa will be well represented on the exhibition floor with Kololo Game Reserve, Island’s Edge Luxury Villas, Umlani Bushcamp, Marine Dynamics to name just a few as exhibiting partners.

WTM Africa Exhibition Manager, Polly Magraw said: “WTM Africa is progressing successfully and I am extremely confident the show will deliver high quality content for the growing African tourism market.

“We are delighted with the number of people that have shown an interest so far in WTM Africa. I’m sure this will be reflected in positive registration numbers and will lead to a highly fruitful event for all.”