Island Air has confirmed their new business model featuring a complete image and brand overhaul.

This new brand coincides with the arrival of the airline’s new common fleet type, the ATR in August.

The comprehensive rebranding touches every aspect of the airline, from an enhanced website to a newly-inspired aircraft livery design, including an exciting new logo mark and identity.

Along with the new look, Island Air is upgrading its fleet with ATR42 and ATR72 aircraft. The new aircraft are more fuel efficient, and carry more passengers than the Dash 8 aircraft that are being replaced.

“We’ve been working on our new business model for well over a year and today, for the public’s first time viewing, we’re delighted to unveil our new look marking our new beginning,” said Lesley Kaneshiro, chief executive of Island Air.

“We will be the first to operate this comfortable ATR72 Jet-Prop aircraft in Hawaii and with additional aircraft delivery on the horizon, we’ll be Hawaii’s fastest-growing, inter-island carrier.”

For over 30 years, Island Air has been a leading regional airline serving both residents of Hawaii, as well as inbound tourists alike for all their inter-island travel needs.

Island Air has always maintained an un-wavering commitment to its strategic partners, investors, over 250 employees and, most of all, the local community and sees this as a golden opportunity to expedite a business plan it has had in the works for some time.