Premier Holidays has launched an exclusive 2011 brochure for Canada – the first time it has issued as a stand-alone brochure outside of the USA portfolio.

“The reason behind producing a separate Canada brochure is simple,” explains Premier Holidays General Manager USA, Canada and Caribbean, Heidi Blades. “Agent feedback revealed our Canada product is regarded as being outstanding, but it was ‘lost’ in our USA brochure. By launching Canada as a stand-alone product, we are making it easier for agents to sell and easier for customers to access.”
Travel agents agree: “This new brochure is a fantastic sales tool and will help us promote the destination even further to clients,” said Anita Crowson from Travel Stop.
“The destination is so diverse it demands its own brochure,” adds Robert Carter from Robert Carter Travel. “As the market for tailor-made holidays increases, so too does the demand for specialist knowledge and Premier Holidays provides the perfect fit.”

The brochure concentrates on promoting an assortment of tailor-made itineraries that meet each client’s specific requirements. Among the myriad of options, customers can choose to spend a few nights in Vancouver with the Rocky Mountaineer package, followed by an Alaska cruise; or search for grizzly bears and other animals on a wildlife adventure in the Rocky Mountains.

Alternatively, combine Eastern Canada with New England and tour Toronto’s finest wineries up to Niagara Falls.

The 2011 brochure also features a wide variety of hotels, ranging from three-star to five-star deluxe, plus fly-drives, self-drives and coach tours. All packages are valid for travel until March 2012.