The Pacific Asia Travel Association will hold the 37th PATA Travel Mart at Diamond Island Convention & Exhibition Centre, Phnom Penh, Cambodia.

The event is being hosted by the ministry of tourism of Cambodia and will take place from September 17th-19th.

PTM 2014 will offer delegates the opportunity to buy and sell Asia Pacific travel products in an emerging destination that has diversified its tourist attractions and attracted double digit increases in arrivals over the last ten years.

PATAmPower statistics show that in 2013 Cambodia’s visitor arrivals increased eight per cent to over 3.7 million.

Tourism accounts for about 16 per cent of Cambodia’s GDP, around US$2.5 billion per year.

In 2014 the first-ever Responsible Travel Pavilion will be a feature of the Mart.

The Pavilion will provide a business platform for PATA members and travel industry players who are committed to responsible and sustainable travel.

Companies and organizations with proven responsible and sustainable practices are invited to take space in the Responsible Travel Pavilion.

“There is a palpable spirit of optimism in Cambodia,” said PATA chief executive, Martin Craigs.

“I’m confident that spirit will be apparent on the PTM show floor in Phnom Penh. It will be the right time and place to new business.”

PTM 2013 in Chengdu, China, attracted 550 seller and 473 buyer delegates with over 10,000 business appointments conducted over the days.

A similar or larger number are expected in Phnom Penh.