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Palace Resorts in guest drive

Palace Resorts, a leader in all-inclusive luxury resorts in the Caribbean, has chosen the Market Metrix real-time satisfaction survey system to enhance the guest experience and build guest loyalty.

Market Metrix technology and services are designed to derive actionable insights from customer feedback, improving loyalty and company financial results. These insights are integrated into the daily work flow of employees to create and build a customer-centric approach to service delivery.

Customer Metrix™ is directly supporting Palace Resorts’ operations as a leader in the all-inclusive vacation resort segment. Guests provide feedback in their native language about their complete experience - including room, dining, entertainment, spa and other amenities. The results provide managers with tools for immediate service recovery, a system to isolate and improve problem areas and information to balance strict budget requirements with the impact on guest experience.

“We were looking for the leading provider of guest satisfaction measurement for hotels and resorts, and wanted to benchmark our competitors to help identify our market strengths and weaknesses. Market Metrix offers the best combination of technology, expertise and service to meet our needs and will help us maintain and advance our leadership position,” said Jose Chapur, President of Palace Resorts.

“Palace Resorts is dedicated to providing its guests with an outstanding experience and the highest quality service, and we are delighted to support their goals with our advanced guest intelligence solution,” said Robert Honeycutt, CEO of Market Metrix.